Business blogging doesn’t mean you have to spend a penny on promotions, if you don’t want to.  There are four fast and easy ways to market your blog on the ‘net for absolutely nothing. Traditionally, in the offline world, whenever a company or business needs to get the word out about their product launch, they [...]

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35 Press Release Ideas for Online Campaigns

by head writer on August 10, 2011

35 Press Release Ideas

If you’re ready to design an online press release campaign but you’re wondering if there’s enough ‘news’ about your business or your favorite cause to write about, here’s a list of 35 press release ideas to spark your creativity. Remember that when you’re writing press releases to distribute online, you don’t have to wait for [...]

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Online Press Release Keyword Frequency: More Is Not Necessarily Better

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It’s important to know the myths from the facts when writing effective online press releasess. Although some people online advocate using keywords for a certain percentage of your word count, the truth is that using the same keyword more than 3 or 4 times in 400 words of copy begins to sound unprofessional and can [...]

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Press Release Writing for Social Proof

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SEO press release writers use different techniques than other online content writers. For example, bloggers and sales letter copywriters intentionally use ‘I’ and ‘you’ in their content because it creates a personal and friendly tone. In fact, I’m doing it now in this report. A casual tone is great for sharing helpful information and opinions. [...]

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SEO Press Release vs. Traditional Press Release vs. Article Marketing

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If you’re confused about the differences between a traditional press release, an SEO press release and a plain online article, you’re not alone. They all can help drive traffic to your website. But like all tools, using them in the ways they are intended can make a big difference in the results they achieve. For [...]

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SEO Press Release Tips: Best Keyword Placement

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When writing your SEO press release, don’t wait until the end to mention your keyword. Your readers need to see the keyword as soon as possible in order to decide to continue reading your release. And the search engines need to know your topic as soon a possible to determine what the page is about, [...]

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